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The New Linkedin Profile: What You Need To Do To Optimize Your Profile Today

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Late last year I published one of my most popular videos ever: a guide to making an effective Linkedin profile.

Since then Linkedin have updated the format of profiles. Not massive changes: but there are some important things you need to update on your profile to get the most out of it as a client attracting tool.

In the video I take you step-by-step through those changes and how to address them.

If you’ve got any questions on profiles and what you need to do now, drop your questions in the comments and I’ll get back to you as soon as I can.

You might also want to check out my earlier in-depth look at Linkedin profiles:

The Number One Linkedin Mistake And How To Fix It >>

Or help me to help improve more people’s Linkedin profiles by tweeting this link:

Tweet ThisUpdate your Linkedin profile to optimize for the new format Tweet this >>.

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  • Mike Rogers

    Yet another great piece of advice and training. Ian, you constantly deliver high quality advice. Thank you.
    Mike Rogers, Step2Change Hypnotherapy

  • Ian Brodie

    Thanks Mike!

  • Igshaan Soules

    Ian, great video!

    As you said, although clients don’t rush to Linkedin to find prospective consultants and coaches, they do look up profiles. I have had several clients check out my profile before contacting me. I do the same for when I visit prospective clients.

  • Eilidh Milnes

    Thanks Ian. As you know I’ve been a fan for years and this is another great post. It has also been a pleasure to add some of your email content on my Blog too. Many thanks.

  • Lauren Milligan

    Thank you – great video! I’m not crazy about the new LI changes, but it’s nice to have them explained in simple language. I especially don’t like the endorsements! I’m afraid that thoughtful and intelligent testimonials/recommendations will soon disappear, in favor for a one-click endorsement that means absolutely nothing to anyone. That will be a shame.

    • Ian Brodie

      I think it is a shame indeed Lauren. Real recommendations are almost hidden now and you can’t move them up your profile.

      But you’ve got to “play the cards you’re dealt” and make the most of endorsements.


      - Ian

  • Ray

    I didn’t mind the endorsements at first, but now it seems to be a game that people play like Candy Crush Saga or Farmville. The actual recommendations seemed more helpful. Thanks for helping us adjust Ian!

    • Ian Brodie

      Lol. I think literally though, that’s pretty much what it is. Linkedin using gamification to get more signals going out to people and get more people coming back to Linkedin to “play”,

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