Comments on: The Magic of Helping http://www.ianbrodie.com/mindset/magic-helping/ More Clients in Less Time, Even if You Hate Selling Tue, 07 Feb 2012 20:09:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A Magician's Trick Which Is No Trick At All | Goldsbrough http://www.ianbrodie.com/mindset/magic-helping/comment-page-1/#comment-5460 A Magician's Trick Which Is No Trick At All | Goldsbrough Wed, 07 Dec 2011 17:12:05 +0000 http://www.sales-excellence.co.uk/?p=338#comment-5460 [...] Here’s an interesting post by Ian Brodie, on the ‘Magic of Helping’, in which a magician uses a very basic but important selling skill. Tell Someone: Posted in: Marketing, People, Process, Uncategorized About Matthew [...] [...] Here’s an interesting post by Ian Brodie, on the ‘Magic of Helping’, in which a magician uses a very basic but important selling skill. Tell Someone: Posted in: Marketing, People, Process, Uncategorized About Matthew [...]

]]> By: Sales Management Strategy http://www.ianbrodie.com/mindset/magic-helping/comment-page-1/#comment-247 Sales Management Strategy Fri, 13 Mar 2009 09:56:18 +0000 http://www.sales-excellence.co.uk/?p=338#comment-247 I agree Matthew. Just going to the customers and speaking doesn't matters. We must have an idea about what's the customers idea. I agree Matthew. Just going to the customers and speaking doesn’t matters. We must have an idea about what’s the customers idea.

]]> By: MTD Sales Blog http://www.ianbrodie.com/mindset/magic-helping/comment-page-1/#comment-246 MTD Sales Blog Wed, 11 Mar 2009 08:53:43 +0000 http://www.sales-excellence.co.uk/?p=338#comment-246 When all is said and done the majority of sales people should just have that on their mind: "How can I help this prospect?" You can go on all of the training in the world, learn tips, techniques and strategies but the overiding philosophy is the same for selling. "Help people get and achieve what they want and you will get what you want" So, if all else fails and you forget what to say or the questions to ask just ask yourself this question: "How can I REALLY got above and beyond what they are expecting to help this person?" With that approach alone and all things being the same you'll be a Top Gun sales person! Sean McPheat When all is said and done the majority of sales people should just have that on their mind:

“How can I help this prospect?”

You can go on all of the training in the world, learn tips, techniques and strategies but the overiding philosophy is the same for selling.

“Help people get and achieve what they want and you will get what you want”

So, if all else fails and you forget what to say or the questions to ask just ask yourself this question:

“How can I REALLY got above and beyond what they are expecting to help this person?”

With that approach alone and all things being the same you’ll be a Top Gun sales person!

Sean McPheat

]]> By: Matthew Goldsbrough http://www.ianbrodie.com/mindset/magic-helping/comment-page-1/#comment-245 Matthew Goldsbrough Tue, 10 Mar 2009 06:29:46 +0000 http://www.sales-excellence.co.uk/?p=338#comment-245 Interesting post, Ian. As you said, there's nothing revolutionary here, but it's amazing how many salespeople don't use basic principles like these. It's all about seeing the world from someone else's point of view rather than your own, which is something I talk about a lot with my clients when building their marketing strategy. Understanding what's in the buyer's head (motivation, intention, fears, doubts, preferences, ...) is fundamental to crafting a value proposition that they'll respond to favourably. Interesting post, Ian. As you said, there’s nothing revolutionary here, but it’s amazing how many salespeople don’t use basic principles like these. It’s all about seeing the world from someone else’s point of view rather than your own, which is something I talk about a lot with my clients when building their marketing strategy. Understanding what’s in the buyer’s head (motivation, intention, fears, doubts, preferences, …) is fundamental to crafting a value proposition that they’ll respond to favourably.

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