Comments on: Is Business Development Important for Small Law Firms? http://www.ianbrodie.com/news/is-business-development-important-for-small-law-firms/ More Clients in Less Time, Even if You Hate Selling Fri, 03 Feb 2012 03:44:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ian Brodie http://www.ianbrodie.com/news/is-business-development-important-for-small-law-firms/comment-page-1/#comment-176 Ian Brodie Thu, 11 Sep 2008 17:18:14 +0000 http://www.sales-excellence.co.uk/?p=73#comment-176 To be fair Brad, they have a few pages on marketing. It's just that half of them are so generic as to be useless (explaining the 4Ps for example) and half are far too specific and internet marketing focused (about SEO and permission marketing). There's no middle ground - and what's particularly missing is "what marketing & lead generation techniques have been shown to work for small law firms?". There's absolutely nothing on sales though. Ian To be fair Brad, they have a few pages on marketing. It’s just that half of them are so generic as to be useless (explaining the 4Ps for example) and half are far too specific and internet marketing focused (about SEO and permission marketing). There’s no middle ground – and what’s particularly missing is “what marketing & lead generation techniques have been shown to work for small law firms?”.

There’s absolutely nothing on sales though.

Ian

]]> By: Brad Trnavsky - Sales Blog http://www.ianbrodie.com/news/is-business-development-important-for-small-law-firms/comment-page-1/#comment-177 Brad Trnavsky - Sales Blog Mon, 08 Sep 2008 16:54:07 +0000 http://www.sales-excellence.co.uk/?p=73#comment-177 With 161 pages to work with you would think a page or two on the importance of marketing would be included. This is a HUGE oversight. With a title like that you would think they would consider marketing and business development important elements of setting up and managing a law firm. Looks like you have some fertile ground to work with! -Brad With 161 pages to work with you would think a page or two on the importance of marketing would be included.

This is a HUGE oversight. With a title like that you would think they would consider marketing and business development important elements of setting up and managing a law firm.
Looks like you have some fertile ground to work with!

-Brad

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