This latest Get Clients Video Tip is about how to use presentations and seminars to win clients for your consulting, training, law, accounting or other professional business.
Feedback appreciated – either here or on Youtube – thanks!
Ian
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I work with professional service firms - consultants, lawyers, accountants, surveyors, architects and coaches - to help them attract more clients and win more new business.
Many professionals are highly skilled at what they do - but are not sure how to best market their capabilities and are uncomfortable in selling situations. I help them get comfortable and competent at marketing and selling their professional services - helping them to grow their practices and build fulfilling careers.
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{ 4 comments… read them below or add one }
Ian
A really nice piece of video and thanks. Lots of great pointers. My only comment was just highlighting the talks that your presenters were going to. Lots of professionals feel pressurised into doing an in-house talk and very often the audience is friendly or contains friendlies. I often think that a better test is go and do a joint hosted event or look to do something within another networking group. Like you say it is a great way to make contacts and generate referrals. I am sure you saw Seth’s blog post on bullet points killing presentations and in the days of uTube etc something a bit lively never goes amiss.
Warmest regards
Julian
Hello Ian – was encouraged to pop by based on a tweet (nice to know this social media lark all kinda hangs together eh?).
I enjoyed watching your vid, and from my experience your suggestions are useful. Like the toastmaster idea – sounds like a good practice ground. Cheers – Doug
Thanks guys – Julian, a great suggestion re a networking group or hosted event as a testing ground to build your skills. Much better than in-house.
One of the great things about Toastmasters (or other speaking clubs) is that it teaches you to speak with confidence without slides. I did a joint event a few months ago where the technology failed for my part of the presentation and I had to do it with no slides. I ended up getting the very best feedback. Being able to do the presentation with out slides seemed to indicate I really new my stuff and didn’t need them as a crutch. And it allowed me to establish a lot more interaction with the audience members.
Doug – Toastmasters is excellent – go along as a guest to see what it’s like – it’s free.
This is a great post on how to build lasting relationships with the client, feel their pulse and respond to their needs. Thank you for teaching me so much about consumer psychology. I had scoured the Internet for relevant material but found very few. I was almost beginning to think that these topics can only be learned in management classes. These sites were also helpful: http://www.mysticselling.com.
-Sunoj