Comments on: Authority Marketing: The Essentials http://www.ianbrodie.com/marketing/authority-marketing-essentials/ More Clients in Less Time, Even if You Hate Selling Wed, 08 Feb 2012 13:26:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rochan http://www.ianbrodie.com/marketing/authority-marketing-essentials/comment-page-1/#comment-3821 Rochan Mon, 14 Mar 2011 18:58:31 +0000 http://www.ianbrodie.com/?p=2101#comment-3821 Within the word "authority" there is this other word "author". Someone who is a creator. So for me, to have authority is to be able to create knowledge....something new...never seen before...or elsewhere. Something unique. The expert learns from others...from "authors". And there is this other meaning: to be someone who others listen to. If someone has authority, they have a quality which makes other people take notice of what they say. Within the word “authority” there is this other word “author”. Someone who is a creator. So for me, to have authority is to be able to create knowledge….something new…never seen before…or elsewhere. Something unique. The expert learns from others…from “authors”.
And there is this other meaning: to be someone who others listen to. If someone has authority, they have a quality which makes other people take notice of what they say.

]]> By: Paul Simister http://www.ianbrodie.com/marketing/authority-marketing-essentials/comment-page-1/#comment-3580 Paul Simister Sat, 22 Jan 2011 07:40:30 +0000 http://www.ianbrodie.com/?p=2101#comment-3580 Go on Ian, do the 2 x 2 matrix. I want to know what names you're going to give to the categories, especially the poor deluded fool with no expertise and who no one pays attention to. Go on Ian, do the 2 x 2 matrix.

I want to know what names you’re going to give to the categories, especially the poor deluded fool with no expertise and who no one pays attention to.

]]> By: Joey Carrera http://www.ianbrodie.com/marketing/authority-marketing-essentials/comment-page-1/#comment-2222 Joey Carrera Mon, 19 Jul 2010 10:26:37 +0000 http://www.ianbrodie.com/?p=2101#comment-2222 Great posts Ian. My first visit to the blog and Im a fan. I think your right in stressing the Influence side of things. Our end goal in sales and marketing is "Action". We can persuade and appear authoritative, but its influence that encourages action. Great posts Ian. My first visit to the blog and Im a fan.

I think your right in stressing the Influence side of things. Our end goal in sales and marketing is “Action”. We can persuade and appear authoritative, but its influence that encourages action.

]]> By: Zeev http://www.ianbrodie.com/marketing/authority-marketing-essentials/comment-page-1/#comment-2187 Zeev Tue, 13 Jul 2010 16:10:18 +0000 http://www.ianbrodie.com/?p=2101#comment-2187 Ian - very well said. I would add that guiding your prospects to action is why sales and marketing have jobs. The ability to influence is critical to your success. I'm shocked at how few companies teach sales professionals how to influence customers and move then to action. Ian – very well said. I would add that guiding your prospects to action is why sales and marketing have jobs. The ability to influence is critical to your success. I’m shocked at how few companies teach sales professionals how to influence customers and move then to action.

]]> By: Lee Frederiksen http://www.ianbrodie.com/marketing/authority-marketing-essentials/comment-page-1/#comment-2180 Lee Frederiksen Mon, 12 Jul 2010 00:34:39 +0000 http://www.ianbrodie.com/?p=2101#comment-2180 Ian- I think you are making a very valuable point. Importantly, you are not only making the point but also illustrating it by your clear and persuasive style. Well done...lwf Ian-
I think you are making a very valuable point. Importantly, you are not only making the point but also illustrating it by your clear and persuasive style. Well done…lwf

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