This is the second of my two part interview with motivation expert James Sale.

In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and sales.

We cover how to identify the major motivating factors for people you're talking to, how to reflect that when you're selling to them, and how to adapt your marketing to appeal to the major motivation factors of your ideal clients.

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You can listen to yesterday's podcast where I interview James about his transition from running a 1-1 business to a more leveraged business with products and licensees here.

You can find out more about James and his work on motivation here:

Motivational Maps and James Sale

His new book Mapping Motivation is due to be released by Gower on Jan 28th, you can pre-order it here.

Mapping Motivation (UK) and Mapping Motivation (US)