Podcasts can be a great marketing approach.

They help you engage with your audience (hearing your voice is that bit more personal than reading your blog). They're often more intimate (people listen while jogging or in their car so you get more of their attention than if they're speed-surfing). They help you reach a wider audience via iTunes who might not have found your material. And they help you build your authority and perception of you as an expert in your field.

But many people hold back from doing them because it all seems quite technical and tricky.

I've been asked by a few people recently how I make my podcasts – so I've made a short video taking you step by step through everything you need to do. From creating and formatting the audio to getting it on your website, to getting it onto iTunes.

Just click on the video below to watch.
 

 
And get podcasting…

(Update: since I made the podcast iTunes have updated the requirements for cover images – they now need to be 1400×1400 pixels)