Marketing Professional Services

How To Make A Podcast

Podcasts can be a great marketing approach.

They help you engage with your audience (hearing your voice is that bit more personal than reading your blog). They’re often more intimate (people listen while jogging or in their car so you get more of their attention than if they’re speed-surfing). They help you reach a wider audience via iTunes who might not have found your material. And they help you build your authority and perception of you as an expert in your field.

But many people hold back from doing them because it all seems quite technical and tricky.

I’ve been asked by a few people recently how I make my podcasts – so I’ve made a short video taking you step by step through everything you need to do. From creating and formatting the audio to getting it on your website, to getting it onto iTunes.

Just click on the video below to watch.

And get podcasting…

(Update: since I made the podcast iTunes have updated the requirements for cover images – they now need to be 1400×1400 pixels)



Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients using simple, practical marketing strategies.
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  • Ron Jan 7,2013 at 8:21 pm

    Thanks Ian, I setup everything but when I try to submit my feed ti iTunes, it says ,” We had difficulty reading this feed. Connection reset”. Any ideas on what I’m doing wrong?

  • The Queen of Tweets Jul 12,2012 at 9:45 am

    Thanks Ian, You have just saved me hours :)

  • Matt Somers Mar 29,2012 at 1:20 pm

    Hi Ian

    I was thoroughly engrossed in this until it got stuck at 3:47 mins in. Probably me, but thought I’d let you know in case its a common problem and loosing you listeners.

  • Adrian Mar 29,2012 at 11:17 am

    Great post Ian. Very easy to follow and saved me a lot of time trying to figure this stuff out for myself. As you’ve made it so easy, I now feel inspired to have a go myself. Many thanks.

  • website designers Mar 23,2012 at 9:32 am

    Pod casting is a new form of marketing. Though it may prove effective in very few product but still we should try to make use of the same to get maximum possible result.

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