Does Marketing and Selling really
have to be so painful?
What if there was a better way to attract and win clients without being “pushy” or “salesy”?
If you’re anything like me, you probably didn’t become a consultant, coach, lawyer or whatever your profession is because you wanted to go out and sell yourself.
Networking, advertising, cold calling, schmoozing – none of them fill you with eager anticipation.
In fact, the way we’re usually taught to market and sell makes most professionals recoil. It feels pushy, spammy even. At times it even feels like we’re “begging” for business.
And the truth is that these days, traditional marketing is becoming less and less effective.
Clients today just don’t have the time to network or go to speculative meetings with potential suppliers. And they don’t need to. Long gone are the days when a salesperson or professional was their primary source of information.
Today if they want to find out about a problem they have or check out who the real experts are on a particular topic they head over to Google or ask their contact network.
And more than anything else: today clients just don’t tolerate being sold to.
The net result: promotional marketing, marketing that’s all about you or your services and how good they are just doesn’t work any more.
So what kind of marketing does work today?
If you want clients to give up their valuable time then you’re going to have to market in a way that adds value to them.
Marketing that gives them insight into their big challenges and opportunities. marketing that demonstrates your credibility and builds your relationship with them.
Marketing that establishes you as a Trusted Advisor – even before they’ve hired you.
Marketing that puts you in pole position. Makes you the first port of call when they need help.
If you think about it, that’s the way you’d like to be marketed to, isn’t it?
You don’t want someone trying to tell you how great they are or what they could do for you long before you’ve ever had a need for that sort of service. You don’t care about their USP or why they’re better than everyone else.
But what you probably do appreciate is high value insight, advice and guidance in areas that are important to you.
That’s the sort of marketing that would work for me. And that’s the sort of marketing you should be doing for your clients.
I call it Pain Free Marketing.
“Pain Free” because it’s marketing your clients will value. And Pain Free because it’s marketing you’ll feel good about.
Pain Free Marketing has three simple steps:
- Finding and focusing your efforts on the people most likely to value your services and become potential clients
- Giving Value In Advance to build credibility and trust with those people
- Nurturing relationships with them so that when they’re ready to buy, you’re the first person they call
Of course, like most worthwhile things in life, those steps are simple in concept – but a bit more tricky in practice.
And that’s where the Pain Free Marketing Blueprint comes in.
It’s my step-by-step guide to attracting and winning clients without the pain and expense of traditional marketing and selling.
And it’s free.
It’ll walk you through each step of Pain Free Marketing: from how to find your ideal, target clients, through the best ways of delivering value in advance, effective strategies for nurturing relationships, right up to converting potential clients into paying clients.
All you need to do to get a copy is fill in your name and email address in the box below and I’ll you’ll get immediate access to the Blueprint.
After that, I’ll hook you up to receive my regular Insider Strategy emails with my very best strategies and techniques for attracting and winning clients.
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I do hope you’ll join me and thousands of others who’ve benefited from the simple guidelines in the blueprint and who’ve been able to start attracting and winning their ideal, high paying clients.
Author of Client Breakthrough and Selling for Independent Professionals.
“One of the Top 50 Global Thought Leaders in Marketing and Sales” Top Sales World Magazine.
Read more of my articles at the More Clients Blog