Online Strategies for More Leads, More Sales and More Clients
Personally, I’ve found that the most effective long-term marketing approach for consultants and coaches is to attract and win clients online.
Learn how to get clients online and you’ll no longer have to go out networking, schmoozing, cold-calling for business or running expensive adverts. You’ll be able to get a steady steam of targeted clients who want to work with you contacting you.
Business development is an awful lot easier when clients contact you rather than you desperately chasing them.
Your website can be working to win you clients day and night. When you’re out working, sleeping or just having fun.
It scales up – once you’ve set it up it doesn’t need any of your time to work. And it’s measurable: you can tell what’s working and what’s not; do more or the former and cut out the latter.
What’s the best time to get started with an online strategy?
Don’t wait for things to look perfect or until you’ve got a bunch of spare time (it’ll never happen). Start working on your online strategy today.
Getting Started: Key Online Strategies
There are 5 key elements to any successful website that you need just to be in the online game. Getting the right people to visit your site and keep them coming back is your first port of call.
Next, you need to engage with your visitors in a way that builds your authority and expertise. Here’s how:
Unlike buying products online, before someone will hire a coach or consultant they need to have built up a high degree of trust and belief in your capabilities. This next articles shows you how to build these relationships online:
Finally, you also need to make it easy for clients to hire you…
Win Business With Your Blog
A big series of articles covering every aspect of using a blog to win consulting and coaching clients.
Each of the articles is equally applicable to your website in general.
- What Are Clients Looking For?
- Focus On A Niche
- Creating Valuable Content
- Creating Content That Wins Clients
- Set The Right Tone With Your Blog
- Converting Visitors To Subscribers
- Turning Subscribers Into Clients
- The Best Sources Of Traffic
- Key Resources and Tools for Blogging
Perhaps the most important function of your website is to convert visitors into subscribers to your email communications.
Your loyal subscribers are your most valuable asset. They’re the most likely to become clients and to recommend you to others.
In this live video critique of my website, Conversion Optimization expert Derek Halpern discusses some advanced conversion strategies for websites.