Congratulations on your decision to buy Paula Black’s excellent new book on Creating a Marketing Mindset in 21 Days.
In my experience, having the kind of Marketing habit Paula’s book shows you how to develop is the key differentiator between successful rainmakers and also-rans. Make sure you don’t just read the book – study it thoroughly and put the lessons into practice.
As a purchaser of the book one of the free bonuses you’re entitled to is my own ebook: Building Your Client Base Through Referrals.
If you’re like most lawyers, you’ll know just how powerful referrals can be to bring in new high value clients, yet you’ll be frustrated that you’re simply not getting enough referrals of a high enough quality to achieve your goals.
This ebook will help you make a major shift in the number and quality of referrals you get. In it you’ll learn:
- The “Referral Formula” and the four key drivers of referral value
- How to motivate referrers – and teach them how to get better at giving referrals
- How to become a “Referral Magnet”
- A powerful system for turning plans for referrals into action
Below is the link to the report Building Your Client Base Through Referrals in PDF format.
Right click on the image or text and select “Save Target As” (Internet Explorer) or “Save Link As” (Firefox) to download:
Building Your Client Base Through Referrals
I’d love to receive your feedback on the ebook – or to answer any related questions you might have. Just drop me an email at ian@ianbrodie.com or use the website Contact Form.
Please take some time to look around the site while you’re here, I have a large number of articles and blog posts on key topics for partners, marketers and business developers in law and other professional service firms. A few that might interest you are:
- Selling with Stories – a Powerful Tool for Building Trust & Credbility
- Becoming a Trusted Advisor
- Avoiding the “Treacle Effect” when Selling to Big Companies
- Three Painful Truths for Business Developers
- The Importance of Good Follow-Up
- The Number One Skill in Business Networking
- Know, Like & Trust – the Keys to Cross Selling
Enjoy the ebook
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