Rainmaker Resources | Links & Resources for Professional Services Partners, Business Developers and Marketers
8 July 2008 · Comments
I spend quite a bit of time scouring the net for high quality resources and information on business development and marketing for professional services. While they have a lot in common with product sales – particularly large, complex sales; there are also a number of unique factors which need to be taken into consideration when marketing and selling professional services. Unfortunately, there are relatively few high quality resources available to give guidance in this area.
Well, the good news is, I’ve created the Rainmaker Resources (www.rainmaker-resources.com) portal as a guide to some of the best resources on professional services rainmaking available on the net: blogs, articles, podcasts, videos and books.
The portal reflects my own personal opinion, of course; but please feel free to add your own favourite links and resources – either directly (it’s a Squidoo Lens) or drop me a message and I’ll add it for you.
Ian
Hi! If you enjoyed this post you might want to consider signing up for my free newsletter: Outside In and getting a free copy of The Referral Masterclass ebook.
It will contain more in depth material than the blog and also any time sensitive material like news or updates on events & offers.
Topics will include areas such as: Segmenting and targeting clients, Developing powerful marketing messages to build trust and credibility, which marketing channels have the most impact for professional services, the critical 1st sales meeting with a client, lead nurturing and getting more referrals.
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