Cracking The Authority Code: Free Webinar

Cracking The Authority CodeI’ve got a new webinar coming up I’d like to invite you to.

I’m calling it Cracking The Authority Code: How To Become The Sought After Expert In Your Field.

It’s based on the Authority Blueprint training program I launched last year – but updated with the latest experiences and insights that I and the students on the course have encountered in the last few months.

The webinar is now over – but sign up for my regular emails at the end of the post to get informed when I’m next running one

My experience in the last 3-4 months has been that establishing yourself as a a leading expert in the minds of your clients has become even more crucial if you want to avoid the insidious price pressure and value erosion that now seems endemic in the advisory professions.

The market’s polarising and clients are either going to see you as one of their small inner circle of high value advisors, or as a commodity.

I know which group I want to be in. And I know that what’s working for me and many others is to use “authority positioning” to get there.

To find out what you can do to get into your client’s inner circle, join me on the webinar:

It’s worth registering even if you can’t make it to the webinar live. I’ll be recording the session and I’ll send it out to everyone who registered afterwards.

Hope to see you on Thursday!

– Ian

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