From the monthly archives:

June 2009

What to Do When You Need Sales Fast : Issue 1 of the Outside In Newsletter

26 June 2009

I’m proud to announce the launch of the Outside In Newsletter. It features articles, hints, tips and news to help partners, marketers and business developers in Professional Service Firms to attract more clients and win more new business. Every month (usually on the 3rd week) I’ll be sending out a new edition featuring a detailed [...]

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How to Get More Referrals Using Offers

20 June 2009

One of the biggest challenges I find clients have when trying to get more referrals is that their referrers (the people they’ve asked to introduce them to someone) struggle to make the introduction sound attractive to the potential client. For example, let’s say you’re an employment lawyer and you’ve asked an accountant to introduce you [...]

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The Referral Formula

17 June 2009

This is the second in a series of posts on how Professional Firms can get more referrals. Read the first in the series – Referrals: You’ve Got to Have A System To some degree, succeeding with referrals is something of a numbers game. More referrals equals more business. However, for busy professionals who need to [...]

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Keep out of the “Muddy Middle” when Selling Professional Services

16 June 2009

For many decades, perhaps the most successful client development strategy for both professional service firms and individual professionals has been one of focusing on a small number of high value clients. As Andrew Sobel points out in “All For One”, a consultant or accountant only needs a handful of good clients to make a great [...]

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Creating a Marketing Habit in 21 Days

15 June 2009

Paula Black has just published The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days. Having got my hands on a pre-release copy, I can say that not only is the book beautifully produced (the sort you’ll want to keep flipping open and dipping in to) but it’s filled with [...]

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Referrals: You’ve got to have a System

13 June 2009

We all know that referrals can be the most powerful and profitable source of new clients. Yet most of us find that we’re simply not generating enough referrals of a high enough quality to reach our practice growth objectives. What’s the problem here? Are we mistaken in our assumption that referrals are such an effective [...]

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