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From the monthly archives:

May 2009

Why You Should Enter Your Contacts in Your CRM System Yourself

10 May 2009

As businesses grow, they very sensibly begin to delegate or outsource “administrative” tasks. One such task is often the inputting of contact details from business cards into the contact management or CRM system. The task is typically delegated to junior staff, or nowadays a virtual assistant or service such as Shoeboxed.
As a sole practitioner I [...]

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Know, Like and Trust – the Keys to Cross Selling

8 May 2009

It’s one of the oldest (and truest) phrases in selling: people buy from people they know, like and trust.
But it actually applies much wider than buyer-seller relationships.
One of the emerging findings from my research project into law firm business development best practices is the importance of cross-selling – especially in today’s economic climate. It’s so [...]

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