From the monthly archives:

January 2009

How Clients Buy 2009: Mandatory Reading for Professional Services Marketers & Business Developers

22 January 2009

Raintoday have just released their latest research report: How Clients Buy 2009. This really is required reading for all marketers and business developers in professional service firms. It looks at buyers’ expectations and forecast spending levels, levels of switching, the top ways clients identify potential providers (and how to be effective at them) and the [...]

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What’s Your Backstory?

22 January 2009

One of the most common pieces of “wisdom” we’re repeatedly told in marketing and sales is that since our clients are tuned in to WII FM – What’s In it For Me we need to adjust our messages and our interactions with them accordingly. In other words everything we say about ourselves must be geared [...]

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The Number One Skill in Business Networking

9 January 2009

Business Networking is a vital sales tool for professionals and salespeople alike – yet it’s one that many people struggle with it. I’ve seen a lot of great advice given over the years – but very few people touch on what I have found to be the most important skill of all. Most networking advice [...]

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