5 June 2008
The importance of passion for salespeople seems to have sparked the imagination of many sales bloggers recently – myself included. Reading the posts reminded me of my all time favourite Winston Churchill quote:
Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. [...]
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4 June 2008
It’s accepted wisdom in marketing and sales nowadays that every business needs a strong Unique Selling Point (USP). “Differentiate or Die” has become the clarion call of consultants across the globe, urging their clients to (pay them to) develop clever positioning statements showing how unique and different they are to their competitors.
But does it work? [...]
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